Since its establishment 26 years ago, White has installed over 18,000 cutting and rewinding machines worldwide. Behind this number lies the shared pursuit of production efficiency and quality among tape factories of various sizes and from different countries.
We visited typical customers in markets such as Vietnam, South Korea, India, and Brazil, summarizing three core insights into why users choose White:
1. Precision and stability are the primary demands
Whether it’s BOPP carton sealing tape or electronic-grade PET tape, users are always most concerned about cutting precision and the long-term operational stability of the equipment. The White F series cutting machine utilizes imported high-precision lead screws and servo closed-loop control to maintain positioning accuracy within ±0.03mm, with a minimum cutting width of 0.5mm. A tape factory in Vietnam reported: “After switching to the White F300, our scrap rate dropped from 3% to 0.5%, allowing us to recover the cost of the equipment in just one year.”
2. Order change efficiency directly impacts profits
Tape factories often need to frequently switch materials (BOPP, masking paper, double-sided tape, etc.), and long setup times mean lost production capacity. White's one-click parameter switching feature can store 100 sets of material formulas, allowing operators to complete all settings with a simple tap on the screen, reducing setup time from half an hour to just 3 minutes. An e-commerce tape supplier in Yiwu stated: “We change orders dozens of times a day, and White's system helps us gain an extra 2 hours of production time each day.”
3. After-sales service determines repurchase willingness
The response speed after the warranty period and the availability of spare parts are key factors for users when deciding whether to repurchase. White has established 682 service points globally, with spare parts warehouses in major regions. A customer manager from the South Korea office said: “We promise to respond to urgent issues within 24 hours, and customers are willing to pay an additional 10% of their budget for this peace of mind.”
Understanding these insights further confirms our belief: equipment is not just cold steel, but a tool for customers to make money. Every technological upgrade at White must be validated in the actual workshops of users. 